Simple Business Promotions for Small Business

Small BusinessIt doesn’t matter what type of small business you are running, there needs to be a significant effort put into the process of promoting yourself in order to be successful. It is amazing the number of people who do not seek any type of professional help for this and simply guess about what is going to work, from roofing contractors to landscapers in Laos, business owners the world over make the same kind of mistakes. This is the recipe for shrinking profits and eventually business failure. Each small business owner needs to do some research the right kind of promotions for their small business.

Know Your Market

It might seem like a basic idea, but this really needs to be done first. This does not mean generalizing and making a good guess about what people you are marketing to want. It means actually doing some detailed research into their personal wants and needs. One of the simplest ways to do this is to produce a survey and let former customers fill it our anonymously. This will allow you to get honest answers about what you do well and what you need to improve on. A business owner shouldn’t take suggestions for improvement as personal attacks, but rather as fantastic opportunities to improve and become more profitable. All things, businesses as well as people are always changing, either they are getting better or they are getting worse. This type of input can determine which way your business is going to move. Build your promotions around what your customers really want, and you will be on the way to improvement.

Simple Promotions

The next step in promotions is to get the word out about what you are doing. Is it a sale? Is it a new service? A grand reopening? Whatever the promotion, getting the word out to the buying public is going to be one of the most important factors determining success or failure. If your business is a community business then using a combination of inexpensive local media advertisement and in house social media is going to be the most effective..

What is Short Selling?

There are a lot of strategies that people use when they are actively working the stock market for their small business benefits. The most common, and safest, strategy is called “long selling.” This is what people normally do. They buy a stock, wait for it to increase in value, and then sell it when the value has increased. It doesn’t take a lot of effort, and people get a decent profit out of their efforts most times.

Short Selling

Short selling, however, is much different. It takes advantage of when stocks drop, and then sells back if and when they go back to their normal value. It involves “borrowing” a security or stock from a lender (usually a stockbroker) and then selling it. You then buy the stock back at a lower price than you sold it for, then returning it to the broker and getting your initial investment back from them.

This is incredibly risky for several reasons

1. The stock may not fall. What if you borrow a stock, you sell it, and then some big decision is made in the company and the stock price rises? You’ve now put money out and lost some.

2. The stock may get “called back.” If a lot of people are doing the same thing you are, the company has no stock to actually sell. This is a rare occurrence, but the potential is there.

3. The company may go under. If stocks are falling at the rate you would do this, there’s a risk of the company already struggling enough that bankruptcy is a potential issue. This then would make the money you invested entirely worthless.

So, why do it? Well, some people say that the profits made by falling stocks can be incredibly significant. There are two reasons that you may want to short sell: hedging and speculating.

Hedging: This is where people use a short sell in order to protect a longer investment. They short sell in order to make other stock stabilize or rise. It’s a defensive investment move.

Speculating: This is where a lot of brokers really slam people who short sell. They calculate the risks, take out stock on high risk companies and wait for it to fail. People who speculate thrive on the risk factor, which many people see as a form of gambling instead of actually playing the stock market.

As you can see, there are a lot of things that go into short selling, but people also ask if it s an ethical practice. What do you think?

What is The Importance of A Business Plan?

If you are looking to start a business, there are a number of things that you need to consider. Making a business plan can end up helping you a lot in the long run, but why is it important for us to do so? How can a business plan help us to get our acts together? Let’s take a look at the two most important things that business plans do for us and how they can help us to achieve success.

Business Plans Determine Objectives

If you are running a business or you are looking to start one, you want to make sure that you have a clear end goal in place. With that clear end goal, you are then able to lay out absolutely everything that you are going to need to do in order to reach that ultimate goal. By sitting down and laying out the whole thing, you have a written, visual representation of what you need to do, thus making it a lot easier for you to determine your path and to see what is working and what isn’t really working. Then, as you start to achieve the objectives that you have laid out, you can mark them off, reevaluate, add new objectives, and continue to work toward your goals.

Business Plans Help Establish Budgets

Business PlanMoney is such a huge part of everything that you have to do as a business person. It can end up costing you a lot of money if you make mistakes and you don’t set an appropriate budget. So, not only does a business plan give you a direction that you need to go in, it also gives you a basic idea of how much money that you are going to need to raise and/or invest in order to make your business thrive. Obviously, you can only gauge so much when it comes to your budget, but it’s better than trying to go into your entire business plan blindly.

All businesses, from the largest corporations to the smallest corner shops, should have some sort of business plan. It helps you to set your goals, it gives you information about what you need to do, and it can really help you get back on track if you have issues. Does your business have a plan in place? How did you end up putting it together?

What is the Difference Between a Credit Union and a Bank?

If you have just moved or you are looking to leave your current financial institution, you may have some questions about the difference between a credit union and a bank. They’re actually not as different as you think, but at the same time, the differences between the two can be a determining factor of which you enroll with.

Credit unions were created in the 1860’s in Germany, banks had been around since the 1700’s. So, you’ve seen signs for both of these around. Are they any different? If so, how? What are the advantages and disadvantages of both? Today, we’re going to explore both of these financial entities a bit.

By definition, a bank is a financial entity, usually in the form of a corporation, which has been registered through a state or federal government. They can provide a number of services, including receiving a number of financially based deposits, honoring investments that were put into them, selling bonds, cashing checks, certifying particular types of checks (depositors and cashier’s checks), and offers loans for those who are seeking them and fit a particular credit score. If you need help with finances contact Advisor Tom Waitt. He’s a great Financial advisor in Winnipeg. Check out his website here:

On the other hand, a credit union is a nonprofit organization that is classified as a financial institution. Instead of being owned or chartered by the government, they are owned by those who are a member of the institution. Like a bank, they offer loans, savings accounts, check cashing services, and other services for the people who are members. Many times, credit unions are associated with an organization, corporation, or community. In some cases, you need to be a member of these entities in order to be a part of the credit union. All you have to do to be part of a credit union is to deposit money with them, because once you do that, you are considered part of the ownership (much like what happens when you buy stock in a company).


Most important thing to note: Credit Unions are non-profit. So, how do they stay afloat? Well, first off, they have non-profit tax status, meaning they’re exempt from most state and federal taxes. Many people are switching to credit unions now, because most of them offer more fair rates, less fees, and are more personalized. Some of them are community based. Others offer services to organizations (the Pennsylvania State System of Higher Education has PSECU, for example). But all of them are nonprofit.

The power of Making and sticking to a Budget

Each day there are small businesses that fail. More often than not the reasons for these failures are the results of poor planning and organization. For whatever reason, individuals that are running a business and state that they want to be successful are employing practices that are going to doom them to failure. One of the most significant is the lack of making a solid budget and following it no matter what. The budget is a way of organizing your spending over a period of time. There is nothing more important to the business than the money coming in and the liabilities that have to be paid. This balance is the essence of how a business becomes successful or fails and that should be understood by all businesses of all sizes. One important question you need to ask yourself is where to get car insurance in Winnipeg. Without the proper insurance your bank account may suffer.

Departmentalize Spending

Taking all of your spending and costs and separating them into departments is going to allow you to look at the relative cost of each department in relationship to the profits that they are responsible for. Often times in small businesses the budget is just one big conglomerate of spending. There is no way to determine what you are doing well and where you are being efficient when you do this. If 75% of your effort is going into making only 25% of your profit then there needs to be a significant reevaluation of the priorities of your budget. Each department or section should have a strict budget and be required to follow it no matter what.

Reinvest Extra Profits

Often times when a successful quarter or year is experienced the small business owner shows a lack of discipline in their budget. Every business owner should be paying themselves a salary of some kind, and sticking to that. You can’t treat the profits from your business as your own personal piggy bank. They should be reinvested back into the business to help make the future stronger. There may be an emergency or a national recession. Money needs to be invested back into your business to keep it strong and vital.

Why Was This Shopping Season Less Impactfull?

This is being written as the weekend after Thanksgiving has come to an end. Black Friday, Small Business Saturday, and Cyber Monday have all passed, and thus, what is usually the biggest buying season of the year has begun. That being said, it’s not really that much different than it’s usually been – the crowds were still crazy, people still camped for multiple days, and sales went flying off of the racks quicker than they could be replenished. That being said, this was actually determined to be the lowest Black Friday in terms of sales in a number of years.

Why Was It Less?

So, of course, the first question is why this happened. What made it so that Black Friday was not as successful as it usually is? If you look at what the economists are saying about the weekend, you will see that many are agreeing that people have started to do their holiday shopping earlier every single year. It isn’t only because people are trying to get ahead on everything – it’s also because stores were starting their sales earlier. Some stores, sadly, were open on Thanksgiving Day. Other stores started their sales all the way back at the beginning of November, right after Halloween was over. And in other cases, people were waiting for electronics on Cyber Monday – which at the time of this writing, we’re still waiting for the amounts of cash that companies made during that day.

Is this Good Or Bad?

This, of course, raises another question. Is this a bad thing or a good thing? Some people are a bit concerned about it, because they worry that this indicates that the entire year went poorly. For a long time, companies used their performance on Black Friday in order to balance their books at the end of the year (hence the name “Black Friday” – it helped companies go from “in the red” to “in the black”).

Black FridayThat being said, it now may be more appropriate to look at the entire month of November for that. As shopping trends change, businesses have to shift with them. The small business movement has also continued to gain momentum as well, which means that people are shopping more at local establishments – which is great for local economies.

In short, it’s all about how you look at it. What do you think about it? Was Black Friday a failure this year, or is it not really an issue?

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Transform Your Home With Paint

If you are thinking about buying an older home yet you are a little worried because it needs a lot of work, don’t get discouraged just yet. You would be surprised at what a big difference it makes to use a little bit of paint to update your home. Now is the best time to do your painting because you probably haven’t moved in yet. Even if you have, you probably haven’t unpacked a lot. This is going to give you a lot of room to move.Paint

It’s probably best to make sure that the entire room is empty before you start painting. This way, you can use a drop cloth. This is going to protect the carpet unless of course you are planning on replacing it anyway.

The next thing that you need to remember is that you should always have a wet washcloth on hand. There are going to be spills that need to be cleaned up quickly.

Have a house project? Contact stratford price painters. They offer winnipeg commercial painting and they’re known as the best winnipeg painters Before you begin painting, make sure that everything is carefully taped off. This is going to make the job go much faster. There is a special type of painters tape that is very easy to peel off. Your painting company uses the same type of tape. The only difference is that they use a putty knife to apply the tape. This way, it is sealed tightly so that there is no possible chance for the excess paint to get underneath the tape.

Now, you need to make sure that you have an extension for your roller. This way, you won’t have to worry about using a ladder as much. This is going to make the job go so much faster.

When you realize how expensive it can be to hire a painting company, you will see why it makes much more sense to do the work yourself. Don’t allow yourself to get discouraged with the final outcome. After all, if you don’t like the way it looks, you can do it again. Paint is a very affordable way to transform your home. Find the right shade that fits your style and get started as soon as possible.