Why Was This Shopping Season Less Impactfull?

This is being written as the weekend after Thanksgiving has come to an end. Black Friday, Small Business Saturday, and Cyber Monday have all passed, and thus, what is usually the biggest buying season of the year has begun. That being said, it’s not really that much different than it’s usually been – the crowds were still crazy, people still camped for multiple days, and sales went flying off of the racks quicker than they could be replenished. That being said, this was actually determined to be the lowest Black Friday in terms of sales in a number of years.

Why Was It Less?

So, of course, the first question is why this happened. What made it so that Black Friday was not as successful as it usually is? If you look at what the economists are saying about the weekend, you will see that many are agreeing that people have started to do their holiday shopping earlier every single year. It isn’t only because people are trying to get ahead on everything – it’s also because stores were starting their sales earlier. Some stores, sadly, were open on Thanksgiving Day. Other stores started their sales all the way back at the beginning of November, right after Halloween was over. And in other cases, people were waiting for electronics on Cyber Monday – which at the time of this writing, we’re still waiting for the amounts of cash that companies made during that day.

Is this Good Or Bad?

This, of course, raises another question. Is this a bad thing or a good thing? Some people are a bit concerned about it, because they worry that this indicates that the entire year went poorly. For a long time, companies used their performance on Black Friday in order to balance their books at the end of the year (hence the name “Black Friday” – it helped companies go from “in the red” to “in the black”).

Black FridayThat being said, it now may be more appropriate to look at the entire month of November for that. As shopping trends change, businesses have to shift with them. The small business movement has also continued to gain momentum as well, which means that people are shopping more at local establishments – which is great for local economies.

In short, it’s all about how you look at it. What do you think about it? Was Black Friday a failure this year, or is it not really an issue?

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